ISEA2014_500w_2_in English

[Hi, nice guys in the internet! please check my English!]

ISEA2014_500w_2_in English

According to Julian Stallabrass' 'The Aesthetics of Net.Art,' net.art has no aesthetic attention because it does not have a material form.  Recently, contemporary art is becoming the immaterial. It is natural that the contemporary art is entering or stepping on the internet  at the point of immateriality.  Furthermore, Stallabrass described that; "The ‘objects’ of Internet art are far from being conventional art objects. They are not only reproducible without degradation but are almost free to transmit (or rather, once the initial outlay has been made, the marginal cost of each transmission is close to zero)." This point is concerned with the immateriality of art; the internet art can show art works anywhere as  almost perfect copies because of its immaterial nature. Internet art has no "original"; it is a huge difference from contemporary art that must have the original because it is based on the materiality. Now, contemporary art is getting the immaterial nature.

Although Artie Vierkant plays an important role on Post Internet Art, he does not call himself as Net Artist but just Artist. There is no difference between the online and the physical on his sense of art. His essay 'The Image Object Post-Internet' shows the artist who is aware with Internet is getting to use the digital data as same as the material objects.

Art Galleries that are also aware with Internet harness the Internet in order to spread the JPEG image instead of the original art work.  Even though 'Send Me the JPEG' is the satirical exhibition for the art world trend from the material to the online - non material, the art market tends to make new positive value of immateriality along with the artwork trend.  For example, Digital art auction like Paddles ON shows this equality; "Phillips' "first digital art auction" and featured webcam video files, GIFs, websites, and pieces of code alongside a handful of prints and sculptures." Art market is taking the Internet as new transmission system into the art world based on the physical entity; therefore, the non-physical art work that has no unique gets highly economic value.

Although the art world uses word 'free' as 'cost zero,' the Internet yami-ichi says the Internet is free, which means that the internet is not almost cost zero but freedom. The Internet yami-ichi may express a sense of freedom of the internet. The freedom of the internet, of course,  comes from its non-physical nature. The Internet yami-ichi likewise "Send me the JPEG" or a digital auction in the art world presents this immaterial sense of the internet on the real place;  however, there is the freedom is more important than the cost-zero. In contrast to that the art world is taking the internet as a new economic value as the new economic value into its material value system, the internet yami-ichi makes a unique place that people does not consider what the economic values is. The Japanese word 'Yami' has a double meaning of 'darkness' as well as 'illness = fetish/obsession.' These meanings are usually negative; however, the internet yami-ichi turns negative to the positive one. I think that it is the singularity of the internet yami-ichi.

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